6 Reasons to Invest in SEO:

What is SEO promotion?

Search engine optimization is an online promotion and a digital marketing strategy which in turn helps to occupy higher positions in Organic search engine optimization results for specific user requests, as a result, increase traffic and increase the number of sales from the site.

For those who do not yet know what organic issuance or organic is, this is part of the issuance, immediately after the ad unit (in Yandex, this is direct, in Google Adwords), which also ends with an ad unit. Organic issuance, subject to the default search settings, in most cases includes 10 sites, or rather 10 pages (documents) of these sites. It is in this part of the issuance that SEO specialists seek their own or client sites. Also, services from search engines, for example, a market, maps, pictures, etc., are often mixed in here.

Here is a list of 6 reasons you should definitely invest in organic search engine optimization:

1. It still works - First of all, technologies to improve SEO continue to be created and work for the benefit of humanity. And if, for example, data on organic Google traffic became unavailable, then nothing happened with the technologies themselves. Take, for example, the Hummingbird algorithm and the processes that it spawned in the field of SEO.

2. And it won’t stop working in the near future - Judging by how search engines are developing, SEO will not disappear anywhere in the foreseeable future. Today, even those search engines that are based on audio and video are directly dependent on keywords in the same way as those that contain regular text content. This is enough to understand that search engine optimization will be with us while the search engines are alive.

3. It pays off more - Compared with the costs of other forms of online marketing - PPC advertising, SMM, email marketing programs - SEO takes into account the ROI coefficient and the balance between costs and profit, but not money in this case. While PPC can bring you good material income, and promotion on social networks can strengthen your image, organic SEO optimization is simply the basis of your online presence.

4. Search engines have captured most of the market - How else? About 80-90% of people first search for a product review on the Internet before buying it. And this number will only increase over time - soon almost all people will search for some products on the Web and buy them. You still do not want to invest in SEO? But without good search engine optimization, your site may go unnoticed by potential buyers, who are likely to give preference to your competitors.

5. The growth of mobile traffic and local search engine optimization - By the end of 2014, experts promise that the volume of traffic entering mobile devices will significantly exceed that which goes to desktop computers. In connection with this unprecedented explosion in the use of mobile devices, a whole new world of effective SEO technologies, including local search engine optimization, has opened up for organizations.

6. The negative consequences of the lack of a good content profile - With the advent of each new algorithm or its update, Google and other search engines are changing their ways of evaluating websites. Those things that nobody knew about before - for example, indicators for social networks - today are becoming increasingly important. If you have not developed a good content profile for many months and years, this can negatively affect your business and ranking, as this factor is one of the most important for Google when evaluating your site.

Today, investing in organic search engine optimization is more important than ever, even though many are faced with a lack of data on organic keywords and traffic.

If you want to be the first in the field of online marketing, your business definitely needs to develop its own SEO strategy. This factor remains crucial for any organization that wants to become successful and promote its brand on the Internet.