20 Useful Tips for Creating a Website:

Before you begin development, read these 20 simple but useful tips for web design & development that will help you when creating a site:

·         For the correct positioning of a business, the answers to the following questions are important: what kind of company do you have, for whom do you work, what information about yourself and your business do you want to share, who are your competitors and what distinguishes you from them.

·         Significantly saves time the organizational structure of the site worked out on paper before the direct work on creating the site begins.

·         A “click” on the company logo must necessarily lead to the transfer of the visitor to the main page of the site.

·         Information is the basis of any site. Think about how you plan to fill the site, where exactly you will get the information necessary for this. Remember: unique content on a site is not only the key to the proper promotion of a resource in search engines but first of all respect for visitors and their interest and attention to the information presented on your site.

·         Decide on the corporate color, fonts, and logo. The design should reflect the core values of your company. The color scheme should be determined in accordance with the colors of the corporate identity of the company, as well as the color preferences of the target audience.

·         Do not disregard the “Share” block, which helps site visitors quickly publish links to articles of interest to them from your site on social networks and blogs.

·         Prepare materials planned for the site in advance. In addition to texts, you need to find suitable graphic, audio and video materials, because the text cannot convey as much information as the text in combination with several well-chosen complementary elements.

·         A site for business should contain information in the amount necessary and sufficient for a potential buyer to become a real buyer.

·         The pages should contain an advertising slogan (motto, slogan) that clearly describes what the company is doing.

·         Incomplete pages or pages under reconstruction are negatively affecting the image. Introduce the site to Internet users only after all its web pages are completely finished.

·         In a prominent place on the main page must be contact information. Indeed, visitors often re-enter the site in search of this particular information.

·         There should be a map on the “contacts” page for an easier search of your location.

·         Use modern, easy to read, eye-catching fonts. Refrain from using artsy fonts that make reading difficult.

·         The page headings should be succinctly concise, but descriptive, carrying a maximum of information with a small number of words.

·         Graphic elements should reflect the real content of the site, and not serve only as its decoration.

·         Do not underestimate the footer - the block at the bottom of the page where useful information is posted. For example, a site map, alternative site navigation, duplicate contact details, social network icons.

·         Avoid obsessiveness in offering visitors various advertising subscriptions and notifications. It is also worth being careful when creating a pop-up window with a feedback form, choosing in favor of maximum invisibility and unobtrusiveness.

·         When creating a site, observe restraint in the transfer of awards. Choose the victories that are most significant for the company and your industry as a whole.

·         The Internet does not stand still, tracking news, you can successfully apply new technologies in work on the creation of the site.

·         And do not forget that the site should first of all be convenient for use by both visitors and the owner himself.

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